Which brings me to “longform” content. We’ve written plenty about it in the past here at Forum One. And I’ve been researching it, defining it, and nailing down a number of strategies around the concept of long, interestingly-presented content for some time, too — often, if not always, side by side with my favorite person, Courtney Clark.

And now, after presenting a few talks this year at the 2016 NTEN Nonprofit Technology Conference (NTC), I’ve written about something that’s been bugging me for a little while: organizations often wonder if they can produce longform content but may not stop to first consider if they should.

Courtney and I posted a (hopefully) handy little flowchart about whether or not to consider producing these labor- and resource-intensive publications, right here on the Forum One blog. But you should definitely check out what we published over on the NTEN blog, too:

It’s meaty and answers questions, and over on their blog, you’ll find some amazing resources related to storytelling, which is this month’s theme at NTEN.

Remember one thing, though: while the return on investment can be incredible, longform content is hard, time consuming, and expensive. Don’t be scared off! Just be realistic.