Category Archive: Uncategorized

Google Analytics: Search Data is BACK!

As you get your analytics planning up and running in 2016, consider putting search data in the front seat. Search engines are often the biggest driver of traffic to non-profit or issue-driven websites. If you care how people are finding you online, how you rank within specific issue areas, and… Read More

Keeping Your Content Fresh in 2016

  Welcome to 2016, you magical creatures of content creation! If your new year’s resolution is to make sure your editorial calendar does what it’s supposed to (and even if it isn’t!), we’ve got some tips on how to keep your content evergreen and impactful. Cast a wide net… Read More

Propelling Your Message With Promoted Tweets

Twitter offers various non-invasive advertising options ideal for nonprofits with limited advertising budgets, such as Promoted Tweets. What separates Promoted Tweets from normal Tweets is that it’s a paid-for service to target specific audiences. By using Promoted Tweets, you can ensure that your tweets are displayed at the top of your… Read More

5 Tips for Choosing the Right Website Support Partner

Finding a long-term support partner for your open source website is kind of like dating. First, you ask your friends if they know of any agencies that they’ve worked with that they would recommend. You Google all recommendations and look at other companies that rank highly in your search results. Read More

10 Tips for Email Newsletters People Want To Read

A newsletter is no longer just for news and updates. It’s an opportunity to connect. After all, people can get news and updates for just about anything, elsewhere. The inbox is a battlefield. When we’re trying to reach our audiences with a connection they’ve opted in for, we’re competing with… Read More

California Open Data Portal: One Year and Counting!

In October 2014, the California Health and Human Services Agency (CHHS) launched their new Open Data Portal. And it was a big deal: CHHS is the largest non-federal health agency in the country (and one of the larger health agencies in the world — with an annual budget of… Read More

More Than Just Posts: How We Use WordPress to Extend Influence

WordPress started in the early 2000s as a platform for blogging. As the development of WordPress has matured over the years, features like themes and plugins now allow developers to use it for much more than just small websites and blogs. Nevertheless, I still often hear questions like, “but isn’t… Read More

Mapping Content to Audiences – Part 2

Part 2: What They Want to See. In Part 1, I walked through some hard truths about what we publish online: people engage with content they find valuable. But how do we figure out what will resonate with our key audiences? The good news is, there are lots of… Read More

Are you ready to create impact?

We'd love to connect and discuss your next project.