Category Archive: Uncategorized

How to Move Up on the Data Maturity Scale

Identifying where your team or organization is in terms of using your data to achieve your goals allows you to understand your organization’s data maturity. What are you able to show with your data? How does data impact your business processes or goals? Everyone has data. Some organizations… Read More

Don’t Skip a Step: Use Checklists to Produce More Powerful Content

If you’re like any other mission-driven organization in this day and age, you probably have a lot of people building and designing content. There’s always a want or need for a dedicated person to handle tasks such as copy editing, writing, designing, and developing, but it’s not always realistic to… Read More

“Alexa: What can you do for my nonprofit?”

Virtual assistants are a powerful tool to gain legitimacy and strategic advantage. Virtual assistants such as Amazon’s Alexa or Google’s Home are becoming extraordinary allies for many nonprofit organizations in their quest to elevate public awareness of their causes. And this is not simply a minor contribution of… Read More

A/B Testing Your Email Marketing

We often hear, and we inherently know, that when it comes to email marketing, A/B testing is incredibly important. So much so that most mainstream email marketing software platforms have A/B testing functionalities embedded directly so that it’s that much easier to do.  A/B testing, also known as… Read More

Think Bigger: Design Your Mission-Driven Service Delivery

If you work in government, you’re providing a service. If you engage with people who support your nonprofit or welcome visitors to a national park, you’re providing a service. And it’s very likely that the people you’re providing a service to have interacted with one of your digital properties —… Read More

How to Use Social Media for Effective Citizen Engagement

The public often rely on social media as their primary way to consume information. They also want to voice their opinions, and to receive a response. While social media makes it easier for government agencies to communicate with its citizens, it’s important to do so through a clear strategic plan. Read More

Strategies for Your Team to Prevent Scam Attacks

Taking steps to protect your organization from scams benefits not just your organization, but those you serve. Setting up safeguards, and continually educating your teams on scam prevention are just two ways to mitigate the problem.  Over the past few years, we have all seen a serious uptick… Read More

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