Using AI and Adaptive Content to Improve Your Content Strategy

Content strategy is the art of organizing content so that people find what they need to help them take action. Technologies like artificial intelligence (AI) make it easier to predict what content will be the most useful and effective with users, by predicting how best… Read More

Digital Health for Behavior Change: Stories of Impact

The global public health community has long recognized that a key to better health outcomes is behavior change — from helping a single individual make a different health choice to helping a local, state, or country government change policy that can impact millions of lives. Digital health solutions are an… Read More

Why Is Website Maintenance Important?

We all know the importance of having a well-structured website. But simply having the site up and running is not enough. Regularly updating and maintaining your site is crucial to ensuring that your site is running at full capacity. Just like cars, websites require maintenance to operate properly. Properly maintaining… Read More

Realign Your 2020 Digital Strategy

Co-authored by Hannah Studen, BBA ‘21 William & Mary The first few months of 2020 brought new challenges for organizations, and that was before the global COVID-19 pandemic. In the face of economic uncertainty and the transition to remote work, technology is becoming the primary channel of engagement, prompting organizations… Read More

How Does the Facebook Boycott Affect Nonprofits?

More than four hundred major commercial and nonprofit brands worldwide have announced they will boycott Facebook advertising in July in an effort to address hate speech and disinformation being spread on the platform. How does the Facebook boycott affect the nonprofit sector? Major commercial brands, including Starbucks, Coca-Cola, Verizon, Unilever,… Read More

Looking for a Simple Static Repository to Store Your Code? Satis is Your Answer

Our tech team is always looking for solutions to our partners’ tech challenges. When we are working with complex websites, we need a way to manage the various code repositories for these sites. This presents an issue because not all the code repositories we work with are public. Some are… Read More

Why Our Summer Internship Program Matters to Us

Summer is here, and while organizations across the globe are adjusting their business practices to the “new normal,” college students are saddled with thinking about what this means for their future careers. There is no questioning the importance of summer internships for college students, which is why our… Read More

Should My Communications Team Be Using TikTok?

Update, Aug 3rd, 2020: We are following the current political discussions surrounding TikTok’s availability and usage in the United States. The platform remains, at this time, a popular social media tool among certain key audiences. The video-sharing social tool TikTok’s mission is simple: “to inspire creativity and bring joy.”… Read More

Q&A with Global Impact’s Scott Jackson

Philanthropy in the Time of COVID-19 We have been speaking with our clients to learn about how the COVID-19 pandemic has affected the way they work and where they focus their time. With the permission of the interviewee, these interviews have been edited for clarity and brevity. I sat down… Read More

A Content Editor’s Guide to Writing Good, Meaningful Alt Text

Including alternative text is an important and easy way to improve the accessibility of your website. Alternative text, or alt text, is a text description of non-textual elements, like photos, icons, and data visualizations.  However, simply adding alt text to a page is not enough. You must ensure your alt… Read More