Getting the Right ROI from Your Social Media Strategy

The ROI of your social media efforts is the sum of actions that create value, and a measure of how effective your digital outreach strategies and campaigns are. ROI is defined by an organization’s social media goals, the metrics used to measure those goals, and finally, the effort put in… Read More

Three Steps to Get Started with Accessibility

Accessibility focuses on providing access to all people, regardless of disability. While you may have heard of its benefits, or know that you need to prioritize it in your own work, you may not be entirely certain of what that means, how it pertains to you, or what… Read More

Creating Intentionally Inclusive Language for Your Organization

When it comes to inclusivity, language is an absolutely essential element. Alongside your visuals, this is the first—or sometimes the only—thing that people see when they interact with your organization. Creating intentionally inclusive language is a great first step in unlearning exclusionary language, and making your organization’s writing more inclusive,… Read More

Cultural Institutions Using Instagram Stories to Engage Users

With over a billion active users, Instagram is an excellent way to engage your audiences. Instagram “stories” is a particularly engaging feature that allows users to provide live updates and share their everyday lives. The platform has provided an impactful way for cultural institutions to use Instagram stories to engage… Read More

What is a Design System?

A design system is a series of components that can be reused in different combinations. Design systems allow you to manage design at scale. Systems design is not new.  What’s new is how we apply it to our work. The design systems that I’m talking about… Read More

4 Facebook Alternatives Advertisers Should Consider

In June, a coalition of civil rights organizations, including the Anti-Defamation League, the NAACP, Color of Change, and Sleeping Giants, launched the #StopHateforProfit campaign, which seeks to pressure Facebook into changing how it handles hate speech and misinformation. To date, more than 400 organizations have publicly pledged to not… Read More

Adapt Quickly During Disruptive Times: Lean Digital Transformation

If these past three months have taught us anything, it’s that every organization needs to know how to act rapidly to adopt digital change. If your organization had not begun a large-scale digital transformation effort before the current health crisis, how can you adapt and transform digitally in short order?… Read More

Using AI and Adaptive Content to Improve Your Content Strategy

Content strategy is the art of organizing content so that people find what they need to help them take action. Technologies like artificial intelligence (AI) make it easier to predict what content will be the most useful and effective with users, by predicting how best… Read More

Digital Health for Behavior Change: Stories of Impact

The global public health community has long recognized that a key to better health outcomes is behavior change — from helping a single individual make a different health choice to helping a local, state, or country government change policy that can impact millions of lives. Digital health solutions are an… Read More

Why Is Website Maintenance Important?

We all know the importance of having a well-structured website. But simply having the site up and running is not enough. Regularly updating and maintaining your site is crucial to ensuring that your site is running at full capacity. Just like cars, websites require maintenance to operate properly. Properly maintaining… Read More