Communicating with Your Audiences in an Election Year

It often feels like every organization and company is sending out digital communications regarding the upcoming election, but does that mean your organization should, too? Every two years, you’re asked to vote. 2020 is one of those years. How many times have you been asked… Read More

5 Signs It’s Time to Break Up with Your Legacy CRM

CRM software allows nonprofits to centralize data, quickly segment lists, plan events, manage staff & volunteers, generate reports for decision making, and much more. To be most effective, they should be user-friendly, an integrated piece of your digital ecosystem, and a daily part of your team’s workflow. Does… Read More

Essentials for an Impactful Virtual Event

Current events have forced organizations to quickly adapt their in-person events to a virtual environment. While we’re all wishing we had some in-person interaction, we’ve learned there are some essentials for an impactful virtual event that closely emulates in-person gatherings.  That said, there are some things that simply cannot be… Read More

Mitigating Bias Through Content Strategy

Current events can often be the catalyst for addressing issues and challenges that organizations face to mitigate issues of bias and inequalities. Most recently, many organizations are making an effort to examine how their organizational practices might be biased or inequitable. If you are thinking about how your organization’s content… Read More

Forum One Wins 8 W3 Awards

For the 4th consecutive year, we are so very excited to announce that Forum One has been recognized in this year’s W3 Awards competition.  The W3 Awards competition honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning sites, videos, and… Read More

Inclusive Design Means Creating Solutions With Your Audience

This post was written by Acacia Betancourt, a DC-area Creative Director, and former Forum One staff member. In recent years, the term “inclusive design” has become more broadly used in the design industry. This year, companies like ours have made commitments to diversity, equity, and inclusion (DEI), and are… Read More

Collecting Diverse Audience Perspectives

Primary research is a valuable tool in better serving your audiences through your digital platforms. However, research isn’t always representative of the groups that you are hoping to serve for a number of reasons — whether that is a bias of the researcher, collection methods, or hesitation on the part… Read More

The Secret to CRM Success: Training & Governance

Your CRM is a powerful tool, but unlocking its real potential comes down to how your people use it. To make the most of your CRM, developing and implementing clear training and governance systems are a must. Customer Relationship Management (CRM) software is used to manage an organization’s… Read More

Shaping Online Experiences for Cultural Institutions

This blog post was co-written by Hannah Studen, BBA ‘21 at The College of William & Mary Cultural institutions have solidified their place as an ongoing source of inspiration as they have quickly transferred and reinvented their online presence. Mandated closures and social distancing requirements have created the opportunity for… Read More

Carousels: Good or Bad?

Carousels come up often as a design solution for displaying content in a variety of situations, such as wanting to keep important content near the top of the page; wanting to feature content from different teams in the same place; and not wanting to place a burden on the user… Read More