Choosing to use a tagline can be challenging. To guide you, consider three key questions to determine whether your organization needs one or not. Just today, you’ve probably already encountered at least one tagline—they’re everywhere. It’d be near impossible to browse the web, listen to a podcast, or watch TV… Read More
The art of naming comes with many challenges, but it can also be lots of fun deciding on a name that is timeless and represents the brand vision of your organization. We have three tips to focus on when thinking about a new name. Naming an organization, project, program, or… Read More
Though it has changed in shape during the pandemic, here are seven tips on how to use your digital ecosystem to enhance your fundraising. As people are spending more and more time online, digital fundraising is vital for mission-driven organizations to achieve and surpass goals. Over the last few years,… Read More
A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. Most consumers today expect an online experience that’s customized. Read More
Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. Let’s explore how your organization can adapt to the changes. In 2017—after years of unease among privacy advocates and users—Apple began announcing and rolling out a series of changes to reduce the volume of data collected… Read More
People are unique individuals, so it’s important that your email personalization matches their uniqueness. Email personalization helps ensure your emails stand out as relevant and worth engaging with. To ensure you are sending the right content at the right time to your target audiences, check out the following 5 tips… Read More
This post is co-authored by Feru Deshong, BSc ’23 Babson College & Beatrice Mhando, BSc ’22 Vanderbilt University Website personalization relies on data to optimize the content on a website to cater to a particular visitor. Whether a returning or a new user, they get a custom experience rather than… Read More
We are halfway through the year and nearly halfway through our 2021 Summer Internship Program at Forum One. Last summer, after making the decision to continue our internship program virtually despite the global pandemic, we decided it was important for us to again offer the program virtually. And as I… Read More
As we head into the summer months, it’s the right time to start thinking about your 2021 nonprofit online annual report. While sometimes seen as a necessary task amidst other priorities, your annual report is both the moment to tell your nonprofit’s story of impact over the last year… Read More
At Forum One, we strive to provide solutions and tools that allow mission-driven organizations to make an impact in the world. An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors. When incorporated within… Read More
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