Summer Internship Making an Impact

We are halfway through the year and nearly halfway through our 2021 Summer Internship Program at Forum One. Last summer, after making the decision to continue our internship program virtually despite the global pandemic, we decided it was important for us to again offer the program virtually. And as I… Read More

Your 2021 Nonprofit Online Annual Report

As we head into the summer months, it’s the right time to start thinking about your 2021 nonprofit online annual report. While sometimes seen as a necessary task amidst other priorities, your annual report is both the moment to tell your nonprofit’s story of impact over the last year… Read More

An Open Source Website Personalization Tool for Mission-Driven Organizations

At Forum One, we strive to provide solutions and tools that allow mission-driven organizations to make an impact in the world. An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors.  When incorporated within… Read More

How to Ensure Your Content Strategy is Effective

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Let’s break down how measurement planning and an agile approach to managing and… Read More

Delivering Authenticity in Your Diversity, Equity, and Inclusion Messaging

Over the past year, we’ve seen many organizations pledge their commitment to Diversity, Equity, and Inclusion. Staff and external audiences alike have often called out that many of these pledges were simply lip service with no follow-through. This is because DEI messaging is only as valuable as it is authentic. Read More

Fixes for Six Common Issues with Google’s Core Web Vitals

In our recent webinar and blog post, we explained Google’s Core Web Vitals, how they’ll soon impact your search rankings, and the meaning of the new terms Google has introduced as part of this update. As we prepare for Google’s inclusion of Core Web Vitals as one of the… Read More

Five Steps to Increase Online Giving with Basic Personalization

Giving is a very personal decision, so why not make it more personal? Today’s supporters see personalization so often on platforms and communications throughout the day, so much so that they come to expect it. It might sound like a lot of work, but small steps could make a big… Read More

Forum One Wins 10 Vega Awards

We are excited to announce that Forum One has been recognized as a 2021 Vega Awards winner of 10 awards in eight different categories!  The Vega Awards acknowledge those who create and continually expand the digital universe. Organized by the International Awards Associate (IAA), a group of industry… Read More

Getting Started with Google’s Core Web Vitals

In May of 2020, Google announced updates to their  Core Web Vitals—a set of metrics that measure web usability based on load time, interactivity, and the stability of content as it loads. Broadly, these metrics are designed to help Google measure user experience on the web. A Google… Read More

Governance for Omnichannel Marketing

In our 25 years of working with mission-driven organizations, we have seen that marketing efforts can struggle if there isn’t an effective governance framework to accompany them. Project delays, indecision, duplicated efforts, and responsibilities falling to the wayside are all symptoms of a strategy that lacks governance. Luckily, these symptoms… Read More