How Apple’s Privacy Updates Will Impact Your Organization

Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. Let’s explore how your organization can adapt to the changes. In 2017—after years of unease among privacy advocates and users—Apple began announcing and rolling out a series of changes to reduce the volume of data collected… Read More

5 Tips for Better Email Personalization

People are unique individuals, so it’s important that your email personalization matches their uniqueness. Email personalization helps ensure your emails stand out as relevant and worth engaging with. To ensure you are sending the right content at the right time to your target audiences, check out the following 5 tips… Read More

Personalization for Better Engagement

This post is co-authored by Feru Deshong, BSc ’23 Babson College & Beatrice Mhando, BSc ’22 Vanderbilt University Website personalization relies on data to optimize the content on a website to cater to a particular visitor. Whether a returning or a new user, they get a custom experience rather than… Read More

Summer Internship Making an Impact

We are halfway through the year and nearly halfway through our 2021 Summer Internship Program at Forum One. Last summer, after making the decision to continue our internship program virtually despite the global pandemic, we decided it was important for us to again offer the program virtually. And as I… Read More

Your 2021 Nonprofit Online Annual Report

As we head into the summer months, it’s the right time to start thinking about your 2021 nonprofit online annual report. While sometimes seen as a necessary task amidst other priorities, your annual report is both the moment to tell your nonprofit’s story of impact over the last year… Read More

An Open Source Website Personalization Tool for Mission-Driven Organizations

At Forum One, we strive to provide solutions and tools that allow mission-driven organizations to make an impact in the world. An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors.  When incorporated within… Read More

How to Ensure Your Content Strategy is Effective

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Let’s break down how measurement planning and an agile approach to managing and… Read More

Delivering Authenticity in Your Diversity, Equity, and Inclusion Messaging

Over the past year, we’ve seen many organizations pledge their commitment to Diversity, Equity, and Inclusion. Staff and external audiences alike have often called out that many of these pledges were simply lip service with no follow-through. This is because DEI messaging is only as valuable as it is authentic. Read More

Fixes for Six Common Issues with Google’s Core Web Vitals

In our recent webinar and blog post, we explained Google’s Core Web Vitals, how they’ll soon impact your search rankings, and the meaning of the new terms Google has introduced as part of this update. As we prepare for Google’s inclusion of Core Web Vitals as one of the… Read More

Five Steps to Increase Online Giving with Basic Personalization

Giving is a very personal decision, so why not make it more personal? Today’s supporters see personalization so often on platforms and communications throughout the day, so much so that they come to expect it. It might sound like a lot of work, but small steps could make a big… Read More