How Audience Research Is Keeping Up with a Changing World

Everyone has altered their daily behaviors to adapt to a world in which we must stay at home as much as possible. As our users’ lives have dramatically changed, our approach to understanding them must also change. Audience research is changing—along with a changing world—to help us on our… Read More

Audience Research vs. Usability Testing: Which to Use When

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? How can you best put yourself in their shoes, gain insights from that process, and move forward to create an even better tool or experience? The most common approaches are through… Read More

Modernizing Government Legacy Systems

The mission of government is to provide support, information, and services to citizens. When digital platforms are absolutely essential to achieve this, outdated legacy systems, approaches, and skillsets create challenges to effectively deliver these key services and meet constituents’ expectations. This is when updating or modernizing government legacy systems with more… Read More

How to Tune Up Your End-of-Year Digital Fundraising

Pretty soon,  nonprofit fundraisers everywhere will  start thinking about their end-of-year campaigns. Nearly one-third of annual gifts are made in December, and the last three days of the year alone account for 12% of all gifts. Planning early for how your organization will bring in crucial end-of-year funds is vital… Read More

Maintaining Your Website’s Health

Like you, your website can’t properly do its job when it isn’t at it’s healthiest. Websites need regular care and maintenance to ensure that the platform core and contributed modules or plugins are being updated with relevant security updates. Maintaining your website’s health is an ongoing, consistent task, otherwise, your… Read More

Digital Transformation for Government Agencies

Digital transformation or modernization for government agencies is about using new technologies to effectively change an agency’s ability to engage audiences and achieve its mission. Though digital tools and systems play a big role in this transformation, it’s about more than just the tools. Some common focus areas for investments… Read More

How to Decide if You Need a Tagline

Choosing to use a tagline can be challenging. To guide you, consider three key questions to determine whether your organization needs one or not. Just today, you’ve probably already encountered at least one tagline—they’re everywhere. It’d be near impossible to browse the web, listen to a podcast, or watch TV… Read More

The Art of Naming

The art of naming comes with many challenges, but it can also be lots of fun deciding on a name that is timeless and represents the brand vision of your organization. We have three tips to focus on when thinking about a new name. Naming an organization, project, program, or… Read More

Seven Tips on How to Use Your Digital Ecosystem to Enhance Your Fundraising

Though it has changed in shape during the pandemic, here are seven tips on how to use your digital ecosystem to enhance your fundraising. As people are spending more and more time online, digital fundraising is vital for mission-driven organizations to achieve and surpass goals. Over the last few years,… Read More

A Step-by-Step Approach to Personalization

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.  Most consumers today expect an online experience that’s customized. Read More