Looking Past Vanity Metrics to Actionable Analytics

Stakeholders at nonprofit and government organizations are often on the hunt for the biggest numbers. We call these big, beautiful, but often distracting numbers “vanity metrics” — high-level data points that don’t point to actual performance —  and it’s important to know the appropriate time and place to use them. … Read More

To Measure Success at Your Mission-Driven Organization, Look at Impact, Not Just Activities

Nonprofit and government agencies work every day to communicate important messages, engage with key audiences, and motivate them to action. It’s easy to recite a list of all the things you and your team completed last quarters (e.g., published two white papers with thousands of downloads; authored eight blog posts;… Read More

Is Google’s AI Overview Killing Web Traffic? How Mission-Driven Organizations Should Respond

As you’ve probably experienced, Google has begun providing “AI Overviews,” on its search engine results pages (SERPs). These overviews combine Google’s traditional search results with generative AI to provide a summary “answer” at the top of search results before displaying relevant links to web pages that… Read More

Uncovering the Real Reasons Your Nonprofit’s Website is “Broken”

When nonprofit websites underperform, the real problems often run deeper than technical issues or outdated designs. More often, surface-level website issues conceal deeper organizational problems.  That “outdated design” might signal a disconnect between your digital strategy and organizational objectives. Your “confusing navigation” could reveal internal silos affecting your entire digital… Read More

Nonprofit Digital KPIs That Matter: Your Guide to Creating a Mission-Aligned Measurement Plan

Your nonprofit’s website is one of the primary ways you deliver on your mission. Yet if yours is like many mission-driven organizations, you still measure digital performance using basic metrics (like page views and visitor counts) that fail to demonstrate real mission impact.   In a digital-first world, the nonprofits that… Read More

Forum One’s Gesso Front-End Starter Kit: Empowering Accessible, Fast, and Scalable Websites

At Forum One, we create innovative digital solutions that empower our clients to deliver exceptional user experiences. One of the most effective tools we’ve developed to achieve this is Gesso, an open-source front-end starter kit and design system, built entirely in-house by the Forum One team. Because Gesso was created… Read More

Why Sustainable AI is the Next Step for a Better Digital Future

Technology has always been about breaking through limitations, but what if our next great leap forward isn’t just about innovation—it’s about responsibility? At Forum One, we’re passionate about creating digital solutions that work both brilliantly and sustainably. Our mission goes beyond innovation—it’s about responsible progress that considers the environmental… Read More

Celebrating Impact with the Anthem Awards

We are proud to be among the impact-driven winners of the 4th Annual Anthem Awards!  Hosted and created by The Webby Awards, The Anthem Awards were developed to recognize the breadth of purpose- and mission-driven work online and offline. Honoring the organizations, brands, and people creating… Read More

It’s Time for Nonprofits to Invest in True Digital Transformation

When it comes to embracing digital trends and technologies, the nonprofit sector has historically lagged behind other industries. But that all changed in 2020 when the Covid-19 pandemic forced digital onto the front burner.  Suddenly, digital transformation wasn’t just an aspirational goal; it was a mission-critical investment. Organizations needed to… Read More

Celebrating Creativity and Impact in Digital Solutions with Davey Awards

In today’s digital age, creativity and impact are more vital than ever for organizations that aim to connect effectively with their audiences. The Davey Awards celebrate agencies that demonstrate exceptional creativity. These awards honor the power of big ideas over substantial budgets and emphasize the importance of storytelling and innovation… Read More