Mercy Corps Named Brand of the Year
Mercy Corps is named “Brand of the Year” and “Most Loved Brand” in the International Aid Nonprofit category of prestigious national brand study, EquiTrend.
Mercy Corps is a leading global organization powered by the belief that a better world is possible. Working in more than 40 countries around the world, they partner to put bold disaster response solutions into action — helping people triumph over adversity and build stronger communities from within. Now, and for the future.
The annual Harris Poll EquiTrend Study is a syndicated brand equity survey that measures and compares a brand’s health over time and against key competitors. The study named Mercy Corps as the top International Aid Non-Profit Brand of the Year as well as the Most Loved Brand of the Year. Over the past four years, Mercy Corps has undertaken a robust, data-driven effort to refresh the organization’s brand and bring it to life across all its touch points, from fundraising to digital marketing to advocacy. Clearly, their efforts have paid off!
Forum One works with Mercy Corps as a long-term strategic partner to prioritize and realize ongoing improvements to their digital presence. We recently redesigned the Mercy Corps homepage, which reinforces their brand, further highlights the impact of their work across the globe through powerful storytelling, and makes it easier for users to engage, donate and volunteer. The new website puts Mercy Corps’ work front and center, and strengthens their ability to respond immediately to disasters by giving users clear and intuitive calls to action.
To learn more about the great work that Mercy Corps is doing, read “7 Reasons to Love Mercy Corps” and support Mercy Corps’ work. To see how Forum One approached the design of the site, take a look at our case study.