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Digital Strategy Books to Add to Your Reading List: Part 2

Elisabeth Bradley

Vice President, Strategy, Forum One

Sara Tetreault

Brand Strategy Director, Forum One

The words on everyone’s lips these days are “digital transformation.” We’ve written about how to get started, but we wanted to share a list of tried and tested titles on the topic. Below is part two of a list of digital strategy books to add to your reading list (here’s part one). Let us know if you have others you’d like us to review; we’d love your recommendations too.

Digital Strategy: A Guide to Digital Business Transformation, by Alexander Rauser

If you’re in business today, you probably use digital technology to run your day-to-day operations. But if you don’t have a digital strategy, you’re at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate.

The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystem, by Michael Lewrick, Patrick Link, & Larry Leifer 

This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. We like this book because we try to apply design thinking to everything we do.

This Is Service Design Doing: Applying Service Design Thinking in the Real World, by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, & Jakob Schneider 

Service design is a hot topic on a lot of people’s minds at the moment. Organizations use service design to improve the quality and the interaction between service providers and customers. In this book, you’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. It also provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. 

Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation, by Patrick Van Der Pijl, Justin Lokitz, & Lisa Kay Solomon

This book shows how a complete design journey works from beginning to end. Design a Better Business includes a comprehensive set of tools and skills that will help you harness opportunity from uncertainty by building the right team and balancing your point of view against new findings from the outside world.

Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, by C. Todd Lombardo, Bruce McCarthy, Evan Rya, & Michael Connors 

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. 

Written By

Elisabeth Bradley

Vice President, Strategy, Forum One

Sara Tetreault

Brand Strategy Director, Forum One

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