Universal Analytics (UA)—the current version of Google Analytics that you know and use to track your organization’s website activity—will be discontinued on July 1, 2023. Google Analytics 4 (GA4) is what is taking its place. So what does your mission-driven organization need to know to smoothly make this transition?

Google Analytics is a decision-making lifeline for any organization. From out-of-the-box reports to custom dashboards, the platform’s capabilities are a huge driver of your digital strategy.

In less than six months, you will be required to manually migrate to GA4. A huge thing to recognize is that the switch from UA to GA4 will not happen on its own, and the consequence of not migrating is that you will no longer be able to collect valuable and actionable data.

GA4 is already available, and so our advice is that you make this migration sooner than later. In this webinar, we’ll talk you through this entire process so that you feel knowledgeable and ready for your GA4 migration. Specifically, we’ll discuss:

• What GA4 is and why this switch is happening
• What GA4 looks like (so that you know what to expect)
• Why you should start your migration now (and not wait until June/July!)
• What your migration journey will look like
• Why this is a good thing!

Forum One is hard at work supporting a number of nonprofits and government agencies in their migration to GA4 and so we are very happy to answer any questions you might have so that you feel ready to go.

Target audience: this webinar is ideal for leaders of digital strategy, branding, marketing, and communications.