Website Analytics. You know it’s important, you know you need to do it. But when it comes right down to it, the two biggest things that continue to scare you are: time and time. The time to dedicate to your analytics reporting overall, and the time to figure out which metrics are most relevant to you.

This webinar stomp out your analytics woes as you delve into your 2018 digital strategy. Focusing on Google’s Data Studio tools, we explore:

• How to determine which metrics are most relevant to your goals
• How to create simplified reports that bring these metrics together without you having to dig for them each time
• How to communicate the results to your team and stakeholders

These three buckets alone will give you the peace of mind that the task of collating your analytics is no longer daunting, which will in turn make it much easier to dedicate the time to do them — which will in turn allow you to be more focused on communications tactics that provide positive results towards your goals.

Nip this new year’s resolution in the bud!

Our Presenter

Jessica Cooper, Senior Analytics Analyst, Forum One

Jessica helps clients better understand and meet their goals through developing strategic measurement plans and analytics implementations. She uses her experiences with trade associations and government clients in strategic communications and digital advertising to help teams grow their audience across multiple platforms. Jessica earned her B.A. in English and Political Science at Dickinson College and her Certificate in Data Science at General Assembly DC.