Events Conference

ASAE MM&C Conference: The Digital Advertising Investment for Associations

Over the last few years, across the board communications and marketing teams are increasing their investment in digital advertising—from Google Ads to social media spend. For the nonprofit sector, while there is a lot that can be done within SEO, organic social media posts, the “pay-to-play” is, for better or worse, becoming a more valuable avenue to get audiences to engage, volunteer and donate.

Join us to hear how some nonprofits are using their advertising budget and seeing valuable ROI.

You’ll walk away with some practical questions to address within your own nonprofit’s marketing strategy, and what next steps are necessary to move your digital advertising strategy forward.

Speakers:

• Christina Crawley, Managing Director of Marketing
• Steven Bond, Managing Director of Digital Marketing