Sarah is the Marketing and Communications Director at Forum One, where she partners with mission-driven clients to strengthen their marketing and communications strategies. She consults on how to align digital, communications, and organizational goals to increase visibility and impact, and guides clients in developing effective approaches to storytelling, outreach, and engagement. Before joining Forum One, Sarah led communications initiatives and performed strategic marketing and communications work at a nonprofit. She holds a Bachelor’s degree in Marketing from Saint Joseph’s University.
Many nonprofit leaders already understand that zero-click search is reshaping digital engagement: When potential supporters search for information about your cause, they’re increasingly getting what they need from AI…
By Sarah Carroll
September 10, 2025 • 8 minute read
Only 8 percent of Google searches end in a click when they encounter an AI summary (source). In other words, most audiences never make it to your website. These…
By Sarah Carroll
September 3, 2025 • 4 minute read
The way people discover information online is changing fast. Search engines like Google used to be the main way audiences found information. But today, that’s only part of the story.
By Brian Graves, Sarah Carroll
July 22, 2025 • 3 minute read
As you’ve probably experienced, Google has begun providing “AI Overviews,” on its search engine results pages (SERPs). These overviews combine Google’s traditional search results with generative…
With the news and advertising filling your feeds and phones, election season is in full swing. Many mission-driven organizations have already been planning, waiting, and watching for November. Even for…
By Sarah Carroll
July 23, 2024 • 5 minute read
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