Blog Insights

See You at #23NTC in Denver!

We are counting down the days until April 12-14 when we can connect with you in Denver at #23NTC!

The Forum One team is excited to be back in person at the annual Nonprofit Technology Conference (NTC), which is taking place this year at the Denver Convention Center in Denver, Colorado.

We’d love to connect with you while we’re there. Here’s where you can find us throughout the three-day conference:

[Exhibition Hall] Booth 319 – 321

Forum One will have a booth in the main Exhibition Hall. Stop by and say hello! We’ll have lots of goodies, helpful tips, and advice, and would love the opportunity to meet you and learn about your nonprofit communications activities.  

[Breakout Session] Increasing Your Nonprofit’s Impact with Service Design

Wednesday, April 12th, 12:45 – 1:15 pm

Now more than ever, people rely on technology. It can get complicated quickly since there are so many touchpoints for people to get information—from engaging with your website to following you on social media, contacting you by phone, meeting you in person, receiving your printed materials in the mail, etc. With so many avenues, how can you ensure that your audience touchpoints are consistent, connected, and helpful? Enter the service blueprint! 

During this session, you’ll learn:

• What a service blueprint is and specifically how it’s valuable for nonprofits
• How to create and customize a service blueprint within the context of your own organization.
• How to use your service blueprint to identify gaps and opportunities in your organization’s service and information delivery.

By the end, you’ll be able to create your own service blueprint and understand how service design can help you improve your audience’s experience with your organization, amplifying your impact.

Speaker:

• Elisabeth Bradley, Chief Strategy Officer, Forum One

[Breakout Session] Paid Social and Search: Worth the Investment for Nonprofits?

Thursday, April 13th, 10:00 – 10:30 am

Over the last few years across the board, communications and marketing teams have had to increase their investment in digital advertising—from Google Ads to social media spend. For the nonprofit sector, while there is a lot that can be done within SEO and organic social media, “pay-to-play” is, for better or worse, becoming a more valuable avenue to get audiences to engage, volunteer, and donate. 

Join us to hear about:

• The current state of SEO and organic social media and the reality that what you post is likely not being seen by as many of your followers as you may think.
• We’ll share benchmarks from other nonprofits you can use to evaluate your own communication.
• Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI. 
• What an advertising budget looks like based on the size of your organization and audience.

You’ll walk away with some practical questions to address within your own nonprofit’s marketing strategy, and what next steps are necessary to move your digital advertising strategy forward.

Speakers:

• Christina Crawley, Managing Director, Marketing, Forum One
• Steven Bond, Managing Director, Digital Marketing, Forum One

[Happy Hour!] #23NTC at Wright Room with Forum One

Wednesday, April 12th, 5:00  – 6:30 pm

We will also be hosting a Forum One happy hour reception on Wednesday, April 12th, and would love to have you join us! RSVP today as space is limited!

If you’d like to set up a time outside of the above events, shoot us an email at inquiries@forumone.com.