Automation has been around for many years, but it’s often one of those Catch 22 scenarios where it saves time in the long run by not creating one-off content and outreach, but requires an initial investment of time and focus as well as optimization over time. Nevertheless, it’s absolutely essential to creating the engagement your mission requires.

In this session, we’ll talk about ways in which organizations can and should be using automation to advance their mission’s goals. Specifically, we’ll review:

*The value of automation and why it is so important
*What automation tools are available to you
*Where you should be using automation in your digital strategy

You’ll walk away from this session with concrete next steps to both implement automation into your digital strategy and take your current one to the next level.

Speakers

Christina Crawley, Managing Director, Marketing

Kassandra Swenson, Senior Marketing Specialist