Research shows that the average conversion rate on a website is generally around ~1%, which means that a lot of the hard work that is put into creating good content isn’t resulting in the right amount of user engagement. As nonprofits continue to focus on a more digital approach to doing their work, they are also challenged to try new approaches to better engage their web visitors in real-time.

In this session, we’ll discuss how nonprofits can implement a chatbot strategy, also known as conversational marketing, to better connect with audiences through a two-way conversation. We’ll hear from the Council for Advancement and Support of Education (CASE) about how their conversational chatbot “Casey” has allowed them to streamline their FAQ response, move users along the conversion path faster, and provide valuable support to members who have greater needs but less time to browse.

Speakers

• Christina Crawley, Managing Director, Marketing, Forum One
• Rachel Roberts, Senior Director, Channel Deployment, Council for Advancement and Support of Education