Examples and insights from the National Museum of African American History and Culture

Successful digital campaigns create the buzz you need to get awareness about your issue. They can kick start a movement, create brand ambassadors, and implement long-lasting change.

Digital campaigns have many moving parts and often have crazy schedules. Maybe you have a small team and wonder how to create a successful campaign that is manageable?

Lanae Spruce, Manager of Social Media & Online Engagement, gives us an exciting behind-the-scenes look at how the National Museum of African American History and Culture has conducted some of their most successful digital campaigns, including #SmithsonianCypher, #ArchivesBlackHistory, and #HiddenHerstory.

The museum’s digital campaigns achieve inspiration and relevance as some of the web’s leading digital engagement campaigns.

During this webinar, we cover the key elements of a successful digital campaign, including:

• Setting a social strategy
• Finding your audiences
• Making your content shine
• Keeping it relevant
• Developing your branding
• Creating immediate and lasting impact

By the end, you’ll have a good sense of the above buckets and be able to start connecting them to your own digital campaigns in the future.

About Our Speaker

Lanae Spruce
Manager of Social Media & Online Engagement
Smithsonian National Museum of African American History and Culture

Lanae leads the museum’s digital media presence to foster learning, creativity and shared discovery as a means to transform our understanding of the African American experience, American history, race, and modern society. She holds a master’s degree in Internet Marketing and is a curious creative interested in opportunities to connect the intersections of technology, race, social justice, and history. Follow her online @_Blackmuses