Google runs an advertising program for nonprofits called Ad Grants. You may have heard of it, but do you know exactly how your organization can benefit from it?

In a nutshell, Google Ad Grants provide free search engine advertising opportunities to eligible nonprofit organizations to help them better promote their work and mission. Nonprofits can leverage $10,000 per month in free Google Ads to help reach their objectives.

But this is certainly easier said than done. Setting up and running your own AdWords campaigns can quickly feel complicated and frustrating. In many cases, the registration steps alone can result in a few grey hairs. In this webinar, we’ll cover some of the biggest questions that nonprofits have in applying for the Ad Grants program, as well as running their ad campaigns effectively.

In this webinar, you will learn how to:

• Apply for Ad Grants and set up your AdWords account
• Target your ads to help fulfil your organizational goals
• Create effective ads with relevant keywords
• Prevent a potential account suspension by abiding by Google’s latest Ad Grant policy updates

By the end, you will have a good understanding of how Ad Grants work, how to create effective ads to run successful campaigns, and how to either improve your current approach to Ad Grants, or embark on your very first campaign.

Our Speakers

Mike Shoag, Vice President, Government Services, Forum One
Mike has over 20 years of experience working with and consulting for local, state and federal governments and nonprofit organizations. In addition to leading Forum One’s government services practice, Mike is passionate about helping nonprofits amplify their missions through social media and online advertising. Mike is a volunteer for the Newtown Action Alliance’s digital team, supporting their Google Ad Grant campaigns to boost messaging and outreach efforts. He bring a deep understanding and experience in experimenting, testing, and managing Ad Grant campaigns for over 100 organizations. He earned his bachelor’s in Politics, Philosophy, and Economics at Claremont McKenna College and his master’s in Public Policy from Harvard University’s John F. Kennedy School of Government.

Fiona Dai, Marketing Operations Analyst, Forum One
Fiona uses her experience in market research, analytics, and strategic planning to develop marketing strategies, implement marketing automation tools, and increase Forum One’s brand awareness. She is well versed in SEO and SEM and acts as an advisor for a number of our clients’ online advertising activities. She holds an MBA from the College of William and Mary, and a BA in Visual Communication Design from SHU-TE University.