We are very excited to connect with the amazing people who work hard to amplify the online museum experience at this year’s virtual MuseWeb 2021 conference in April.

Museums and cultural institutions have long had the task and challenge to build valuable online experiences that complement the physical museum experience, but no one could have guessed that this online experience would become, for a time, the only way to engage with museums. As we optimistically look forward to reconnecting and finding inspiration and awe through the in-person museum experience, let’s dive into all that is digital for the industry and its future. 

As a sponsor of this year’s conference, the Forum One team is excited to participate in a number of ways in this year’s annual MuseWeb conference, taking place between April 5th and 30th. If you are planning to attend, we would love to connect with you during the conference! Here are a few places where you’ll be able to find us.

Creating Powerful Digital Campaigns That Engage and Inspire

Workshop – Monday, April 5, 2021: 2:00 pm – 5:00 pm

Successful digital campaigns create the buzz you need to get awareness about your mission. They can kick start a movement, create brand ambassadors, and implement long-lasting change. Digital campaigns have many moving parts and often have crazy schedules. Maybe you have a small team and wonder how to create a successful campaign that is manageable? In this workshop, participants will learn about what it takes to run a strong digital campaign. What are the priorities? What the must-haves versus the nice-to-haves? How do you even get started? Register here. 

Speakers: 

• Christina Crawley, Managing Director, Marketing, Forum One
• Steven Bond, Strategy Director, Forum One

The Cultural Institution as a Brand: A New Way of Thinking

How-to Session – Wednesday, April 7, 2021, 3:30 pm – 4:30 pm

Viewing your organization from the lens of a strategic brand-building perspective allows cultural institutions to build strong, appealing consumer brands. In this session, we will explore a brand framework for developing a lasting and unique brand story by seeing your institution through your audiences’ eyes. Read the full description.

Speakers

• Joey Tackett, Managing Director of Branding, Forum One
• Sara Tetreault, Brand Strategy Director, Forum One

How a Rebrand and Renovation Showed the Need for a New Digital Presence

Lightning Talk – Wednesday, April 7, 2021,  5:00 pm – 6:30 pm

Beyond delighting visitors with accessible, inspiring, and ever-changing cultural experiences, the newly renamed Arkansas Museum of Fine Arts (formerly the Arkansas Arts Center) is a catalyst for advancing arts education, enhancing the quality of life, and promoting civic and cultural development in the Little Rock community and beyond.

In an effort to elevate their visibility and highlight the museum as a player on the national arts landscape, the museum launched a significant rebrand in January 2021 and is undergoing a complete renovation of their physical space. During construction, it became clear that the museum’s existing digital presence would not do justice to the quality of their new space and an esteemed collection. With the onset of Covid 19, a new priority emerged: They needed to maintain engagement during closures and construction in addition to increasing the interest in—and impact of—the new space until its opening in 2022. Read the full description.

Speaker:

• Christine Perlick, Senior Account Manager, Forum One

Conversational Marketing: Can Chatbots Increase Engagement with Your Museum?

How-to Session – Friday, April 16, 2021, 11:00 am-12:00 pm

This past year has challenged cultural institutions and museums to explore new engagement channels — from helping online users to more easily find what they are looking for, to engaging them in an educational and inspiring virtual experience. As online users attempt to navigate all that is out there (and there is more than ever!), conversational marketing can provide a user-friendly approach that gets them engaging sooner and more deeply. Read the full description.

Speaker:

• Christina Crawley, Managing Director, Marketing, Forum One

If you’d like to set up a time outside of the above sessions, just shoot us an email at inquiries@forumone.com.