IDEAS | WHITE PAPER

How Setting Achievable Goals Can Increase Your ROI on Social

Setting goals is key to social media success. Your goals serve as both your guides and your targets as you develop strong, focused, and measurable social media strategies.

Goals can be extremely powerful motivators. They help us to strive for success and keep us focused on what matters most. But listing them out isn’t enough. Goals need to be robust. They need to be specific, measurable, achievable, realistic, time sensitive, and most importantly, aligned with our overall mission.

In partnership with Sprout Social, this white paper introduces you to the key elements needed to set your social media goals. We walk you through each step, provide examples, and share best practices to help you create the right social media goals for your organization.

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