Events

The Metrics that Matter: What You Need to Measure in 2019

A new year is a chance for a new start. Let the excitement of new beginnings in 2019 motivate you to take a fresh look at how you’re measuring the success of your organization.

This webinar will help you cut through the noise of the many disparate data sources we deal with to focus on the metrics that matter the most to quantify your impact this year. In this webinar we will explore:

  • Different ways to measure growth based on your organizational goals
  • How to measure both quality and quantity, and why both are important
  • What to do with these metrics throughout the year

By the end of this webinar you will be armed with the framework to begin developing a measurement plan for your 2019 goals so you can start moving toward success. See you on January 24th!

Our presenter

Jessica Gershman, Director of Data & Analytics, Forum One

As an expert in optimizing digital experiences and online content through data and analytics, Jessica works with some of the world’s most influential nonprofits and foundations to help them understand and connect with their audiences in order to reach their online goals. Her client accounts include USAID, Mercy Corps and the Hilton Foundation. Prior to joining Forum One, Jessica worked at Vox Media where she analyzed multimedia traffic and key performance indicators across eight publishing brands. Jessica earned her B.A. in English and Political Science at Dickinson College and holds a certificate in Data Science.