Finding Design Inspiration in Site Analytics
This workshop is part of the Creative+ series.
Do you know what’s going on with your site? Having the right data—and understanding how you can use it to inform your design iterations—is your ticket to exploring, improving and discovering new patterns and trends over time. You know how you want your users to feel, as well as the barriers that could stop them from feeling that way, and so analytics give you another way to tell the story of the real people using your technology.
In this workshop, you'll learn how to develop an analytics strategy that enhances your design, streamlines your decision-making process, and helps you improve and tighten your design over time.
By the end of the workshop, you will have a better grasp of how to:
- Understand how to read your metrics and what they tell you about your site
- Use analytics to find design inspiration and develop design approaches
- Marry what you learn from analytics with your organizational goals
About Our Speakers
Autumn Rose, Analytics Director, Forum One
Autumn helps provide clients with a holistic understanding of how users move through their sites. Autumn also has experience working with clients to develop an exceptional user experience that balances the organization’s mission with the needs of its target users. Autumn holds a bachelor’s degree in Economics.
Jeff Smith (Smitty), Design Director, Forum One
Smitty has built an exciting career helping brands clarify and communicate their value in a visually compelling way. By specializing in building comprehensive brand strategies through visual identity, print and web design, his approach has empowered organizations to tell their own story. Without any specific superpowers (yet), he loves being able to play a role in motivating people and companies toward positive thinking, putting his skills and years of experience to work for good.