Audience Research on a Dime
You need it. You know you do. Audience research is a vital part of any project, but it’s often the first thing to be cut. “We know our audiences well enough,” they say. “We know what they want.” But is that true?
No! Of course not! If we knew what audiences wanted, we’d have an excess of donations, volunteers, newsletter subscribers, and report readers, and we wouldn’t be having conversations about how to get audiences to act or increase awareness.
During this session, you’ll learn about:
- Our favorite lean audience research methods and why they’re awesome
- How to convince your boss that audience research is necessary
- How to conduct audience research when you have zero resources
By the end, you’ll have what you need to do some quick and dirty audience research and convince others that it’s necessary!
Managing Director of User Experience
Courtney is the Managing Director of User Experience at Forum One, and has led many high-profile UX projects with non-profit organizations, foundations, and government agencies. Courtney works with clients to develop an optimal user experience that balances their mission with the needs of their target audiences. She earned on B.F.A. from the University of Kansas, with a focus in visual communication and graphic design, and has over 10 years experience bringing a user-centered approach to many world-changing organizations. Rock Chalk!
Senior User Experience Designer
With nearly 10 years of experience in publishing, user experience, and content strategy, Kristina loves to don many hats in her projects. She works out of our Seattle office and plays roles ranging from User Experience Lead to senior content strategist to copywriter. After earning a bachelor’s in English, she went on to MIT to earn a Master in Science Writing, and has written for a number of print and online publications, including Wired Magazine, Technology Review, Scientific American, and the digital publication she also edits, UX Booth.
United Way Worldwide
Manager, Content Curation
Valerie is a digital librarian and content management specialist. She is the content curator for United Way’s global intranet which serves about 12,000 people. One of America’s largest charity organizations, United Way works to improve lives by mobilizing the caring power of communities around the world, to advance the common good, through its focus is on education, income and health. Prior to that, Valerie Miller worked in public media for PBS, “America’s Largest Classroom,” as the digital librarian for PBS LearningMedia, a product for teachers of grades K-12 where she helped grow the library of content from 75,000 to over 120,000 digital assets and map learning media to education standards. She has also worked with the Frameworks Institute – a D.C. think tank, and the U.S. Copyright Office within the Library of Congress. She holds a Master’s Degree in Library and Information Science with a specialization in data curation, from the University of Illinois, Urbana-Champaign.