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Brian Verhoeven

Brian Verhoeven's picture


Managing Director, User Experience

Brian grew up on land that used to be part of his grandfather's dairy farm and spent hours exploring the outdoors. That kind of roaming and curiosity is a great foundation for an information architect, who must understand how users navigate through their online experiences.

Brian has a passion for working with organizations that seek to provide target audiences with relevant, accessible content. He conducts comprehensive research to characterize and prioritize audiences through user surveys, interviews, card-sorts, heuristic evaluations, and usability research. Using the results, he illustrates the structure and functionality of a user interface by creating documentation such as user flows, business process flows, schematic drawings, wireframes, and sitemaps. Although invisible to the rest of us, these underlying elements make or break our overall online experience.

As an interaction designer at The Washington Post before coming to Forum One, Brian assisted with the design of the Post's classified self-service application. He also designed its subscriber self-service web site, available to hundreds of thousands of subscribers. He played a key role in developing the online community for the Strom Thurmond Boys & Girls Clubs Leadership Institute at Clemson University. This work included mentoring adult learners in online communication best practices and use of collaborative technologies. He considers the many jobs he's held as a waiter not only as a training ground to appreciate good food (he's a creative whiz in the kitchen), but also as a foundation to understand good customer service.

Brian earned his bachelor's degree in English at Virginia Tech and master's in professional communication at Clemson. He belongs to the Interaction Design Association and The Information Architecture Institute. At home, he is either spending time with his wife and daughter, or riding his Trek bicycle.

What you may not know: He considers convincing his wife to marry him as his greatest accomplishment — and he's still not sure how he pulled it off!

His RSS feeds include: "Nothing but UX, interaction design, usability, and information architecture feeds"

His tags: Cook, Cyclist, Designer, Nature lover, Parent



Member for
4 years 30 weeks

Recent Blog Posts

Brian Verhoeven in User Experience and Design
9 Aug 2013
Brian Verhoeven in User Experience and Design
17 Jun 2013
Brian Verhoeven in Company Blog
15 Apr 2013