Speakers and Topics Announced for the Marketing & Online Communities Conference
October 15, 2007
Forum One Communications today announced speakers and topics for the Marketing & Online Communities Conference to be held November 8th at the Tribeca Grand Hotel in New York City.
The Marketing & Online Communities conference will be a full day event exploring the current issues and opportunities when marketing to online communities. Online communities offer many unexplored and potentially high impact opportunities for marketers. They also present two significant hurdles:
• Marketers are often uncomfortable with new and unproven community marketing models.
• Online communities are concerned about marketing efforts detracting from the community’s experience and culture.
The intention of the Marketing & Online Communities conference is to bring marketing agencies, brand managers and community hosts together for an in-depth discussion on how to market more effectively and respectfully.
The Topic List Includes:
• Marketing to Communities – The Brand “Us”
• Anatomy of an Integrated Campaign
• Creating Successful Campaigns With Established Communities
• Hosting the premier community for your Brand
• Using Social Media in Your Campaigns
• Measuring the Success of Your Community Campaign
• Children & Tween Communities: Engaging the Future
• Boomer Networks
• The Future of Community-based Marketing
Our Speakers List Includes:
• Dave Bottoms - Yahoo!
• Betsy Burroughs - Future Catalyst
• Andy Chambers - Digit
• Mary Furlong - Furlong & Associates
• Marcien Jenckes - AOL
• Michael Leifer - guerilla PR, Inc.
• Tim Manners - THE HUB Magazine / Cool News of the Day
• Bree Nguyen - Warner Bros Records
• Jeremy Welt - Warner Bros Records
A Partial List of the Organizations Attending:
• AOL
• APC
• David X. Manners Company
• Digit London
• Eastman Kodak
• Fidelity Investments
• Guardian Investment Management
• guerilla PR, Inc.
• Harlequin Enterprises Ltd.
• Lightworks New Media, Inc.
• LiveWorld
• Marketmaker Interactive
• Microsoft
• Omidyar Network
• Strategic Marketing
• The Luxury Institute
• United Nations
• WebEx
• Yahoo
If you would like to request an invitation to the event, please visit http://www.forumone.com/mocrequest.
For more event information, or information about sponsorship opportunities contact Bill Johnston, bjohnston@forumone.com.
Event Sponsors to Date:
LiveWorld – http://www.liveworld.com
SolutionSet – http://www.solutionset.com
Forum One Communications is an online strategy and development firm based in Alexandria, Virginia. Forum One partners with influential organizations, providing business strategy, online communications, user experience, and technology expertise, to respond to some of the world's most pressing problems.
Contact
Bill Johnston
