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Perception Strategy: The Emotional Side of User Experience Part Two

In my previous post we explored how people respond to information and discussed the need for a good understanding of human psychology and behavior if we want our designs to be more effective. In part two, we’ll take a look at some of those underlying principles and provide a framework that can help guide your design decisions.

In my previous post we explored how people respond to information and discussed the need for a good understanding of human psychology and behavior if we want our designs to be more effective. In part 2 we’ll take a look at some of those underlying principles and provide a framework that can help guide your design decisions.

Agile and Lean User Experience: The Right Methodology for Technology Projects

Agile and Lean User Experience evolved because many smart people wanted to find a more effective way of working. I attended a workshop recently where the instructor asked the group a direct question: “How many of you have stayed late at work to create detailed specifications that were never realized?” Nearly everyone raised their hand. Despite our best-laid plans, most of our technology projects never match the detailed specifications or requirements we have laid out. This wasted effort is always frustrating.

Agile and Lean User Experience evolved because many smart people wanted to find a more effective way of working. Despite our best laid plans, most of our technology projects never match the detailed specifications or requirements we had laid out.

Perception Strategy: The Emotional Side of User Experience

This is part one of John Schneider's examination of the emotions and behaviors driving user experience. Read part two.

What makes a good experience?

Is a good experience simply about task completion? Okay, that was rhetorical. Tasks are quantifiable and easy to measure via a usability test, but does completing a series of tasks yield a good design? Is that enough feedback? Okay, also rhetorical. Clearly, I don’t think so.

But how often are we consciously focusing on the subtleties of a user’s emotions, and how the user perceives and responds to the information we present?

How to Publish your Mobile App to the Google Play and Apple App Stores

So you have developed the next great mobile app for Android and iOS since Zombies, Run! and are ready to submit to their respective app stores. Now what?

The next step is to create the marketing materials necessary to publish your app in both stores. These materials can be loosely grouped into the following categories:

So you have developed the next great mobile app for Android and iOS since Zombies, Run! and are ready to submit to their respective app stores. Now what?

A Better Approach to Usability Testing

Forum One's user experience philosophy has long been "test early and often." However, we often find that usability testing is seen as a rather expansive mini-project at a particular point in the development lifecycle. Too often, we’ve found ourselves writing usability testing scripts and recruiting letters that require approval of the client before testing.

Recently we've found great value in having our Agile sprint cadence include a few hours of sharing our prototypes with users. We simply show the users whatever we have—storyboards, a clickable prototype, or functional code—and watch them interact with it while asking lots of questions.

4 Strategies for Going Mobile

Nam-ho Park often blogs, speaks, and presents on mobile strategy. The Nonprofit Technology Network originally published this post online at NTEN.org and it is cross posted below with permission. 

Distraction is a basic fact of mobile that you have to work with. Mobile apps or websites need to be a small focused subset of the content or service you would normally offer on your full website.

Distraction is a basic fact of mobile that you have to work with. Mobile apps or websites need to be a small focused subset of the content or service you would normally offer on your full website.

12 Big Trends in Nonprofit Technology for 2012

New years invite new prognostication. In this post, 12 of our staff experts make predictions about what will gain momentum, inspire, or catch fire in 2012. Have better ideas? Tweet @ForumOne using the hashtag #12in2012.

New years invite new prognostication. In this post, 12 of our staff experts make predictions about what will gain momentum, inspire, or catch fire in 2012.

Vote to Bring the Texas Content Massacre Panel to the 2012 SXSW Interactive Festival

Voting has begun to bring the Texas Content Massacre Panel to the 2012 SXSW Interactive Festival.

Are you as excited about the 2012 SXSW Interactive Festival as we are? We’ve already started counting down the days!

Are you as excited about the 2012 SXSW Interactive Festival as we are? We’ve already started counting down the days! Because we love it so, we’re hoping to bring a little bit of horror, and a whole lot of content strategy, to the 2012 panel line-up!

Jason’s Top 10 SXSW Take Aways

The dust has settled from SXSW 2011. I’ve had a chance to catch up on email, get over the conference crud I brought back, and my hearing in my right ear is slowly returning, so I thought now would be a good time to share some of the things that I learned at SXSW with you.

The dust has settled from SXSW 2011. I’ve had a chance to catch up on email, get over the conference crud I brought back, and my hearing in my right ear is slowly returning, so I thought now would be a good time to share some of the things that I learned at SXSW with you.

SXSW Bound with iPad and Appetite!

SXSW Bound with iPad and Appetite!

I’m on the plane to Austin for the “South by Southwest” (SXSW) interactive technology conference and getting hungry already – thanks to the SXSW iPad app! This Interactive event attracts thousands of people for a five day event about digital & interactive technologies and creative ways to use them.  It’s big – about ten concurrent sessions running throughout the day – about social change, online marketing, gaming, design, the future of journalism, online business strategies and more.

I’m on the plane to Austin for the “South by Southwest” (SXSW) interactive technology conference and getting hungry already – thanks to the SXSW iPad app! 

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