Skip to Navigation

Content Strategy

Know What’s Working Before You Start a Website Redesign (Hint: Check the Data)

Website analyticsIf you've been managing a site for years, you probably have a strong understanding of what’s working and what’s not...or do you?

Understanding your site analytics is key to making smart decisions about your website and content priorities. Without good data, misconceptions can creep up and hinder you from getting a true sense of site performance – and ultimately, your ability to create a great site. Conducting an analytics review with data collected via Google Analytics, social media, and email traffic offers crucial clarity that you can use before undertaking a redesign project.

 

 

A Quick How-to Guide for Modeling Structured Content

Somewhere in the world a design project starts: Requirements are gathered...stakeholders interviewed...audiences identified. Depending on your organization, there might even be interactive workshops to tease out useful information in the phase we at Forum One call Discovery.

How it fits into your project lifecycle...(hint, it starts with a plan!). 

Serve It Up: Frameworks for Creating Content in Communities

Project Director Michaela Hackner often, blogs, speaks, and presents on content strategy. The Nonprofit Technology Network originally published this post, co-authored by project manager Leah Stern, online at NTEN.org and it is cross posted below with permission.

During a recent presentation, NPR shared that their number one competitor was Pandora. Huh. NPR is a well-established news organization; Pandora, on the other hand, is a community of music lovers that share their data to shape online "radio stations."

During a recent presentation, NPR shared that their number one competitor was Pandora. Huh. NPR is a well-established news organization; Pandora, on the other hand, is a community of music lovers that share their data to shape online "radio stations." Content curation is the process of gathering, organizing, and highlighting the best content for a particular theme or audience, regardless of where it was originally created or posted online. 

Your Top 10 Content Strategy Questions (Finally!) Answered

Project Director Michaela Hackner often, blogs, speaks, and presents on content strategy. The Nonprofit Technology Network originally published this post online at NTEN.org and it is cross posted below with permission. 

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues.

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. Your organizational content should be intentional.

 

Vote to Bring the Texas Content Massacre Panel to the 2012 SXSW Interactive Festival

Voting has begun to bring the Texas Content Massacre Panel to the 2012 SXSW Interactive Festival.

Are you as excited about the 2012 SXSW Interactive Festival as we are? We’ve already started counting down the days!

Are you as excited about the 2012 SXSW Interactive Festival as we are? We’ve already started counting down the days! Because we love it so, we’re hoping to bring a little bit of horror, and a whole lot of content strategy, to the 2012 panel line-up!

Content Strategy Resources

The following materials were developed for webinars presented by Courtney Clark and Michaela Hackner including "Web Content Strategy: Creating Clear and Actionable Web Content." Below they are useful Content Strategy resources they shared during these sessions. Enjoy and feel free to add your favorites in the comments!

A list of useful content strategy resources curated by Courtney Clark and Michaela Hackner.

 

Jason’s Top 10 SXSW Take Aways

The dust has settled from SXSW 2011. I’ve had a chance to catch up on email, get over the conference crud I brought back, and my hearing in my right ear is slowly returning, so I thought now would be a good time to share some of the things that I learned at SXSW with you.

The dust has settled from SXSW 2011. I’ve had a chance to catch up on email, get over the conference crud I brought back, and my hearing in my right ear is slowly returning, so I thought now would be a good time to share some of the things that I learned at SXSW with you.

Harnessing Your Storytelling Vision

Michaela in Cambodia

A few weeks ago I once again had the privilege of presenting at the Nonprofit Technology Conference on the topic of storytelling. During the last two conferences I've spoken on Putting Storytelling Strategy into Practice and The New Culture of Storytelling.

A few weeks ago I once again had the privilege of presenting at the Nonprofit Technology Conference on the topic of storytelling. During the last two conferences I've spoken on Putting Storytelling Strategy into Practice and The New Culture of Storytelling.

5 Ideas for "Appifying" Your Site

It used to be the axiom on the Web that "content is king," but the king has a new rival.

 It used to be the axiom on the Web that "content is king," but the king has a new rival. The best sites do not just placidly provide content to a passive audience, but engage that audience to help create and explore content through online tools or "apps." Applications are not just for the desktop anymore; in fact, with the rise of the Web, it is increasingly becoming easier and even necessary to create applications that hook into the internet or even run completely within a browser window.

Sharing Storytelling in San Antonio

Last week I was invited to give a keynote plenary session at the Department of Health and Human Services Office of Adolescent Pregnancy Programs AFL Care Grantee Annual Conference in San Antonio, Texas.

Syndicate content