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Content Strategy

Serve It Up: Frameworks for Creating Content in Communities

By Michaela Hackner on 20 March 2013
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Project Director Michaela Hackner often, blogs, speaks, and presents on content strategy. The Nonprofit Technology Network originally published this post, co-authored by project manager Leah Stern, online at NTEN.org and it is cross posted below with permission.

During a recent presentation, NPR shared that their number one competitor was Pandora. Huh. NPR is a well-established news organization; Pandora, on the other hand, is a community of music lovers that share their data to shape online "radio stations."

During a recent presentation, NPR shared that their number one competitor was Pandora. Huh. NPR is a well-established news organization; Pandora, on the other hand, is a community of music lovers that share their data to shape online "radio stations." Content curation is the process of gathering, organizing, and highlighting the best content for a particular theme or audience, regardless of where it was originally created or posted online. 

Your Top 10 Content Strategy Questions (Finally!) Answered

By Michaela Hackner on 7 October 2011
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Project Director Michaela Hackner often, blogs, speaks, and presents on content strategy. The Nonprofit Technology Network originally published this post online at NTEN.org and it is cross posted below with permission. 

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues.

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. Your organizational content should be intentional.

 

Vote to Bring the Texas Content Massacre Panel to the 2012 SXSW Interactive Festival

By Michaela Hackner on 15 August 2011
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Voting has begun to bring the Texas Content Massacre Panel to the 2012 SXSW Interactive Festival.

Are you as excited about the 2012 SXSW Interactive Festival as we are? We’ve already started counting down the days!

Are you as excited about the 2012 SXSW Interactive Festival as we are? We’ve already started counting down the days! Because we love it so, we’re hoping to bring a little bit of horror, and a whole lot of content strategy, to the 2012 panel line-up!

Content Strategy Resources

By Michaela Hackner on 1 August 2011
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The following materials were developed for webinars presented by Courtney Clark and Michaela Hackner including "Web Content Strategy: Creating Clear and Actionable Web Content." Below they are useful Content Strategy resources they shared during these sessions. Enjoy and feel free to add your favorites in the comments!

A list of useful content strategy resources curated by Courtney Clark and Michaela Hackner.

 

Jason’s Top 10 SXSW Take Aways

By Jason Cranford ... on 2 April 2011
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The dust has settled from SXSW 2011. I’ve had a chance to catch up on email, get over the conference crud I brought back, and my hearing in my right ear is slowly returning, so I thought now would be a good time to share some of the things that I learned at SXSW with you.

The dust has settled from SXSW 2011. I’ve had a chance to catch up on email, get over the conference crud I brought back, and my hearing in my right ear is slowly returning, so I thought now would be a good time to share some of the things that I learned at SXSW with you.

Harnessing Your Storytelling Vision

By Michaela Hackner on 29 March 2011
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Michaela in Cambodia

A few weeks ago I once again had the privilege of presenting at the Nonprofit Technology Conference on the topic of storytelling. During the last two conferences I've spoken on Putting Storytelling Strategy into Practice and The New Culture of Storytelling.

A few weeks ago I once again had the privilege of presenting at the Nonprofit Technology Conference on the topic of storytelling. During the last two conferences I've spoken on Putting Storytelling Strategy into Practice and The New Culture of Storytelling.

5 Ideas for "Appifying" Your Site

By Jason Cranford ... on 12 February 2011
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It used to be the axiom on the Web that "content is king," but the king has a new rival.

 It used to be the axiom on the Web that "content is king," but the king has a new rival. The best sites do not just placidly provide content to a passive audience, but engage that audience to help create and explore content through online tools or "apps." Applications are not just for the desktop anymore; in fact, with the rise of the Web, it is increasingly becoming easier and even necessary to create applications that hook into the internet or even run completely within a browser window.

Sharing Storytelling in San Antonio

By Michaela Hackner on 20 December 2010
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Last week I was invited to give a keynote plenary session at the Department of Health and Human Services Office of Adolescent Pregnancy Programs AFL Care Grantee Annual Conference in San Antonio, Texas.

Beware: 5 Content Pitfalls That Will Threaten Your Site's Success

By Brian Verhoeven on 9 December 2010
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We see it all over the Web: a beautifully designed site, but where’s the content? Many sites take an “If you build it, they will come” attitude towards content, as if it will magically appear. Social media sites can get away with that, because they don’t create their own content in the first place. But unless you are Facebook, creating your content is one of the most important success factors. Planning how that content gets created can become the cornerstone of your website strategy.

Content Strategy: What's In It For You?

By Michaela Hackner on 26 March 2010
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Content StrategyThere wasn't even room on the floor during Margot Bloomstein's content strategy panel during the first day of the South by Southwest Interactive Festival. I managed to squeeze into a space upfront along the wall, pulled up some carpet, and took furious notes.

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