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Audience Research

Know What’s Working Before You Start a Website Redesign (Hint: Check the Data)

Website analyticsIf you've been managing a site for years, you probably have a strong understanding of what’s working and what’s not...or do you?

Understanding your site analytics is key to making smart decisions about your website and content priorities. Without good data, misconceptions can creep up and hinder you from getting a true sense of site performance – and ultimately, your ability to create a great site. Conducting an analytics review with data collected via Google Analytics, social media, and email traffic offers crucial clarity that you can use before undertaking a redesign project.

 

 

5 Tools for Measuring Online Performance

Line ChartOrganizations that invest substantially in digital communications have an obligation to track their success. Success is best measured in terms of progress toward one’s objectives. And objectives should be more than just getting more pageviews and visits.

Here are five compelling tools for measuring online performance.

 

Jason’s Top 10 SXSW Take Aways

The dust has settled from SXSW 2011. I’ve had a chance to catch up on email, get over the conference crud I brought back, and my hearing in my right ear is slowly returning, so I thought now would be a good time to share some of the things that I learned at SXSW with you.

The dust has settled from SXSW 2011. I’ve had a chance to catch up on email, get over the conference crud I brought back, and my hearing in my right ear is slowly returning, so I thought now would be a good time to share some of the things that I learned at SXSW with you.

SXSW Bound with iPad and Appetite!

SXSW Bound with iPad and Appetite!

I’m on the plane to Austin for the “South by Southwest” (SXSW) interactive technology conference and getting hungry already – thanks to the SXSW iPad app! This Interactive event attracts thousands of people for a five day event about digital & interactive technologies and creative ways to use them.  It’s big – about ten concurrent sessions running throughout the day – about social change, online marketing, gaming, design, the future of journalism, online business strategies and more.

I’m on the plane to Austin for the “South by Southwest” (SXSW) interactive technology conference and getting hungry already – thanks to the SXSW iPad app! 

User Experience and Design Tips: Four Reasons to A/B Test

 In the interactive world everyone has their own opinion and ideas on what makes a pleasant, effective user experience. Usually that leads to the exclusion of the real question, “what do users want /need?” When done correctly, A/B Testing can settle the argument, giving the audience an indirect voice.

Introduction to Card Sorting: A Technique for Organizing and Categorizing Items

How do you organize your music library? By genre? Alphabetically? Remember High Fidelity (2000)? John Cusack’s character organized his collection autobiographically. Cusack plays the role of Rob Gordon, a record store owner and compulsive list maker. In the scene below, Rob’s friend Dick comes over to Rob’s apartment while he is in the midst of organizing his personal record collection.

What We Learned at UXCampDC 2010

On January 23, Forum One sponsored UXCampDC, an unconference focused on all things user experience-related attracting close to 100 practitioners from the DC metro area.  From Forum One, we had Suzanne Rainey, Brian Verhoeven, Courtney Clark, Matt Humphrey, Kate Bogh and

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  • Usability Testing Reminds Us That Simplicity is Hard

    It seems every time I conduct a usability testing session, I learn something new and the experience, however humbling, leads to a number of important discoveries for the client. Usability testing is valuable because every site is different and clients goals vary, so you really must do it to make sure your site is functioning as desired. However, these recent sessions reminded of some core principles that everyone should know.

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