For years, we have been advising clients on how to build, manage, and grow successful online communities. In these engagements, we have relied on our mantra, "people first, technology second," encouraging our clients to focus their energy on providing useful content, facilitating sharing, and connecting people, and to avoid a disproportionate focus on technology questions. This hasn't changed.
Synopsis: The conversations on social media can really tell a rich story about your brand, topic, cause, target audiences, or other area of interest. It is important to develop effective listening techniques in order to make decisions and justify activities based on these stories. As the first in my series on best practices for listening and engagement, this posts discusses tactics for discovery, the processes of defining content and sources for your listening activities.
Recently, HootSuite, a prominent social media dashboard, introduced a new “Freemium” pricing structure, which offers basic Web services at different price points. Their once entirely free service is now being offered in distinct bundled packages - the basic features will stay free, but more advanced features will require a monthly fee. Sometime this month, they will be asking you to select a plan.
This is the third in a series on online collaboration for grantmakers posts. In part one, we looked at determing the value of creating a collaboration community. The second part explored challenges in facilitating collaboration. This post discusses the importance of understanding your users and the user community.
There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week. I wish I was able to attend, but am glad that many of my clients have the opportunity to go. The conference is held every two years, and is always an eye-opening and innovative event.