Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. This taps into deep-seated wisdom about how to manage large, complex situations: plan first, then execute. Heck, our language is littered with support for this view. "Look before you leap" is a cherished nugget. "His approach is 'ready, fire, aim'" is used as a criticism, as is "flying by the seat of one's pants." There is a deep desire to instill deliberation in the face of big efforts.
For years, we have been advising clients on how to build, manage, and grow successful online communities. In these engagements, we have relied on our mantra, "people first, technology second," encouraging our clients to focus their energy on providing useful content, facilitating sharing, and connecting people, and to avoid a disproportionate focus on technology questions. This hasn't changed.
Synopsis: The conversations on social media can really tell a rich story about your brand, topic, cause, target audiences, or other area of interest. It is important to develop effective listening techniques in order to make decisions and justify activities based on these stories. As the first in my series on best practices for listening and engagement, this posts discusses tactics for discovery, the processes of defining content and sources for your listening activities.
Recently, HootSuite, a prominent social media dashboard, introduced a new “Freemium” pricing structure, which offers basic Web services at different price points. Their once entirely free service is now being offered in distinct bundled packages - the basic features will stay free, but more advanced features will require a monthly fee. Sometime this month, they will be asking you to select a plan.
This is the third in a series on online collaboration for grantmakers posts. In part one, we looked at determing the value of creating a collaboration community. The second part explored challenges in facilitating collaboration. This post discusses the importance of understanding your users and the user community.