Today, I gave a webinar titled “Break Through the Clutter: Create a Social Content Plan in Four Steps.” We will post a link to the entire webinar here within a few days.
During this presentation, I reviewed the following steps for helping your social content rise above the din:
- Segment audiences and platforms
- Identify the context mix
- Optimize the content formatting
- Create content calendars
The following resources will also help those looking to dig deeper or incorporate the steps into their own efforts.
- Social Networks Demographics
- EdgeRank: Give Your Facebook Page the Edge
- October EdgeRank News
- Social Media Timing (infographic)