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Amnesty International Site Redesign Case Study

Here's the case study behind Amnesty International's redesigned site launched in September 2004. The site was designed by Happy Cog Studios, webshop of CSS/Web Standards guru Jeff Zeldman.

Here are the headings from the study:

  • Problem: Too much content
  • Solution: Commitment-based navigation
  • Problem: Lackluster branding
  • Solution: Brand enrichment
  • Problem: Bloat
  • Solution: Web standards

These are some of the issues we deal with all the time. Nice solutions. Stunning design.