After decades of civil war, Gorongosa National Park had at last begun restoring its former glory as a destination in southern Africa. But attracting the tourists, scientists, and conservationists that could sustain its rebirth meant boldly reimagining its digital presence as well.
Already a century-old human rights organization, USCRI wanted to build their brand and social media presence alongside renewed interest in immigration reform. The result was a rich new brand strategy blending education with American values and identity.
As the Center for Global Development (CGD) grew beyond its current web presence and infrastructure, it was seeking an opportunity to develop a new digital publishing platform, with a focus on connecting users with experts and building engagement across its network of thought-leaders.